DeTrafford – unique among property developers


Get To Know Series – UK Developers

In this series, we showcase many of the UK Developers work with. The UK market is full of quality developers with proven track records and who are working hard to solve the housing crisis, despite the hinders placed by Government at every level.

A clear vision and refreshingly innovative development vision

DeTrafford Estates Group is a reflection of its founder – entrepreneurial and driven to produce quality properties in strategic locations in emerging markets. It has acquired several sites across the UK and can develop more than 2,000 residential units. The company has not had to call on third-party funding, a measure of its incredible financial management which will appeal to property investors.

A family firm with real passion for their product

DeTrafford was founded nine years ago, but its history goes back much further. It’s a family affair, headed by founder Gary Jackson. The senior management team has almost seven decades of property development experience between them and has developed a brand inspired by Victorian manor houses, New York’s rooftop living, and the townhouses of London, Amsterdam and beyond. They seek to produce pioneering concepts, combining the functional and flexible with innovative design delivering the needs of the everyday home.

What strikes you most about DeTrafford is the family atmosphere and 100% passion for their business, and designing and developing beautiful homes in ideal locations.

The savviest of property developers?

Gary Jackson first stepped into property development in 1984, with money he’d saved from working while a teenager. In 1986, he used the proceeds of that first foray to secure bank lending on a six-apartment conversion of a Victorian house. He learned the hard way through the 1991 market crash. Since those dark days, he has refused to rely on banks or other third-party lending.

Gary regrew his business and has since developed more than 800 properties including land, factories, industrial mills, houses, apartments, and a variety of other investments. By 2007, Gary had built a property portfolio that he traded for £85 million. He closed all his existing development companies and rode out the market storm that was brewing at that time.

DeTrafford – founded to fill a void

In 2008, Gary founded DeTrafford with the intention of acquiring strategic locations and sites for redevelopment in readiness for the anticipated emerging market – he had spotted a void in the market. Developers were not designing and delivering pioneering concept projects for modern lifestyles.

The group first successfully completed the Lawnhurst development and has acquired several sites in highly strategic locations on which it plans to develop more than 2,000 residential units. This process has started, and the uniqueness and quality of build ensure that DeTrafford developments are sold out quickly.

The company is also busy acquiring other sites, in London, the North West, and Europe. No acquisition has been made with third-party funding.

The vision and passion to create stunning and sustainable communities

DeTrafford has a unique philosophy. Its mission is to craft bespoke sustainable places to enhance communities. It is the community which is at the heart of every project it undertakes:

  • It converts heritage buildings into distinct and unique living and outdoor spaces
  • It works with local tradespeople and consultants, utilising their local knowledge to better inform the identity of their developments
  • It treats corporate partners, home buyers, investors, and other stakeholders with a personal touch often lacking in today’s frenetic society

Producing the modern by preserving the historical

DeTrafford is committed to developing for sustainability and preserving historical and culturally unique buildings and sites. When it develops a site, DeTrafford seeks to produce the minimum environmental footprint as it builds out low energy solutions for environmentally conscious living.

Central to its strategy is to use its own liquid and non-leveraged financial position, combined with its extensive market experience, to acquire new sites on which to develop its vision for the enjoyment of residents.

Where can you invest in a DeTrafford property?

Some of the most awe-inspiring developments in Manchester have been crafted by DeTrafford. Here are three at various stages of completion:

The City Gardens

Here you will find accommodation to meet different needs, all with high levels of comfort and convenience. There is a total of 78 one and two-bedroom apartments, featuring floor-to-ceiling windows. All are modern, spacious and light, capturing a warehouse conversion atmosphere perfectly balanced by the stylish use of wood panelling.

There is a spacious double-height lobby, where residents benefit from lift access to all floors. The top three floors offer exclusive triplexes, each with their own private terrace. On floors, two to eight, rear elevation apartments all enjoy individual balconies.

St Georges Gardens

This collection of 20 one-bedroom and 40 two-bedroom apartments are generously equipped for modern living. Each benefit from their own private terrace. A communal roof garden provides an attractive space to breathe and soaks up the atmosphere of the Grade II listed church next door, from which the block derives its name. There is allocated parking and secure cycle storage for residents in this new, thriving community of Manchester Gardens.

Elisabeth Gardens

This sensitive restoration project will create 152 one and two-bedroom apartments in the sought-after Houldsworth conservation area of Reddish. Each apartment will provide its residents with bright, modern, open living space, as a complimentary juxtaposition to the building’s period façade. There will also be an array of amenity spaces, communal gardens, picnic areas, sun terraces, and wildflower gardens. A paradise within five kilometres of Manchester city centre.

Live with passion,

Brett Alegre-Wood

About the Author

Brett has over 20 years experience in all facets of property, he owns various companies centred around property and is the driving force behind the education and training at Castlereach. His companies have sold over £850 million in UK and London property and he manages over 1200 properties through his estate agency chain. Today he shares his time between UK, Australia and Singapore. He is married to Arlene and together they have 4 kids. Brett holds both the Level 3 Property Mark Qualifications for Property Sales and Property Lettings and Management.