You want guaranteed sales for your new build and off-plan developments. That’s exactly what we have been doing for since 2004. Over 800 million pounds sold across the UK by partnering with developers just like you.
Our Unique OFF MARKET Approach
Our unique off-market approach means that we don’t impact your existing sales strategies everything we do it totally off-market, no Rightmove, ZPG or other portals, no expensive exhibitions or newspaper ads we have our own database of investors who are pre-vetted and educated ready to buy your property.
GLADFISH INVESTORS ARM
Our private investor’s arm – Gladfish property is the public facing and marketing side of the business.
AREA INVESTMENT GUIDES
To assist you to sell your property we have published over 150 Area Research Guides, these cover the investment story and fundamentals of the area. Why not see if we have your development covered online at www.castlereach.com/research, in addition, we produce our regular HOTSpots Magazine which covers key topics of interest for investors such as HS1 & 2, Manchester, Crossrail 1 & 2, Wembley, Colindale Greenwich.
With every development we prepare a professional printed magazine called DDInvest which covers the story behind you, your development, the fundamentals, price and rental comparables, specifications.
TWO YEAR CASH FLOW WORKSHEET
We then go on to prepare the most comprehensive Two-Year Cash flow worksheet on the market. This provides everything an investor needs to make a quick but fully informed decision to buy your property. Download an example at www.castlereach.com/ddinvest
PROGRESSION AND UPDATES
We then manage the entire process from reservation all the way to exchange, including mortgages, conveyance, carpets, flooring, furniture and even down to toilet roll holders if your specification doesn’t provide them. From the investor’s perspective it’s hands off Set and Forget. For you it means an effortless process and one point of call for all updates and progression.
NEW BUILD AND OFF PLAN EDUCATIONAL RESOURCES
We’re unique in the market by our massive amount of free educational resources dedicated to new build and off plan. This educational content includes daily videos, podcasts, blogs, books and webinars all to introduce the investors to new build property. Check it out at www.gladfish.com/academy. We also have 2 youtube channels with over 3000 subscribers – Type ‘Property Rant‘ and ‘Brett Alegre-Wood‘ into Google and you will see the results of our marketing.
DEDICATED LONDON SALES TEAM
Our dedicated London based sales team build a working relationship and support investors to build a portfolio of properties. We manage their entire portfolio conducting regular reviews. We find that this level of relationship means that they come back time and again to buy your properties through us.
PROPERTY LAUNCH FORMULA
Perhaps the best bit is our Property Launch Formula, honed over two decades of selling new build developments we use this to get the maximum sales for you. It starts with social media about the area on over 16 platforms including Youtube, Twitter, facebook, Linkedin, Quora, this gets investors familiar and provides certainty, then we soft launch through our hotlists of investors.
Over 50,000 active investors on our database and 15,000 we are in regular contact with, this is segmented into UK, Middle East and Asia, we can launch to specific countries and avoid others.
PRICE INTEGRITY IS PARAMOUNT
When we do launch, it’s off market all the way, the only public foot print left is the Development name. Everything else the investors must be logged in to see. Price integrity is paramount and so pricing and cash flows are only given to signed up investors who speak with the team, so no send me the cashflow via email, it just doesn’t happen. Even once signed in pricing is not posted online except the ‘Prices from’. Being a marketing firm our emails and sms’s are professional written and designed and everything is split tested as well as customised with smart content based on information in our marketing automation system.
CASE STUDY – BERKELEY GROUP
Berkeley Group is a great case study of a Developer Partner, for over a decade we have been selling across their developments. We’ve sold well over 100 units at their Royal Arsenal Riverside, Woolwich we’ve sold in every phase since 2008. Kidbrooke, Marine Wharf and Saffron Square are other examples of the same relationship at work.
HOW WE CAN HELP?
We have helped developers just like you across the UK to kick-start their pre-launch off plan sales, helped secure preferential funding through an undertaking-to-sell, launched countless new phases, helped meet sales targets, pushed that little extra for the end of financial year, sold completed stock property that was handed back from investors who failed to complete, helped to get offsite at the end of the development, sold 3 beds because the planners insisted on too many and it was getting near the end of the build program.
Pretty much every situation we have it covered, we continued to sell to investors through the financial crisis… even Brexit & Trump haven’t stopped us.
We’d love to work with you either as one of our Developer Partners on a regular and recurring basis or on a one off development basis to get the sales you need. We are flexible enough to make a deal work and with our long track record of performance, we can get the deal done with the least amount of effort.
So call the team on 0207 923 5680 or signup and get your new build and off plan development sales to where you need them to be.