ESRG Developments – becoming the go-to regeneration property developer?


Get To Know Series – UK Developers

In this series, we showcase many of the UK Developers work with. The UK market is full of quality developers with proven track records and who are working hard to solve the housing crisis, despite the hinders placed by Government at every level.

Developing tomorrow’s homes on yesterday’s disused sites

ESRG Developments is a property development, and investment company focused on the residential sector across the UK – predominantly on Southern England and the Midlands – and the United States. ESRG concentrates on areas where they have specific and detailed local knowledge, meaning that residents in an ESRG development will be “happy to be at home”.

Establishing itself in its markets

Over the last two years, ESRG has established itself as one of the most successful privately-owned property developers in the Midlands and the South of England, as well as in Florida in the United States. The company is backed by the ESRG Group, which has invested over £25 million in the last 18 months across its group of companies.

Its current portfolio consists of developments across all property market sectors, where the company has deep local market knowledge. It ensures that properties generate maximum yields for property investors.

The go-to-developer in Birmingham’s regeneration story?

In the UK, ESRG’s portfolio of projects includes the Veneti Apartments in Poole and Roslin House in Bournemouth. But it is in Birmingham where this property developer is beginning to accelerate and establish its credentials. And what a place to do so!

Birmingham has been named as the UK’s top property hotspot in the Emerging Trends in Real Estate 2017 report, produced by The Urban Land Institute and PwC. The city is attracting more foreign investment than any other regional city in the UK. All the property fundamentals – shopping and leisure, schools and higher education, transport links, major employers and major investment – are present and driving investment potential. Billions of pounds are being ploughed into regeneration and transport infrastructure here. The population is growing, and tens of thousands of new jobs should be created by 2031 as part of the Big City Plan.

ESRG has a number of developments either underway or planned in Birmingham. These include:

St Anne’s Court, Digbeth

At the heart of Birmingham’s creative quarter, this stunning development of 170 beautiful urban apartments offers easy access to the Bull Ring and the new HS2 station. Birmingham International Airport is just 20 minutes away. Various public open spaces are found within a short distance, and the variety of pedestrian, cycle, car and public transport links offer the site various access options.

Digbeth is in demand from a wide variety of areas and buyer profiles. It has also been named as one of the five key areas of planned development as part of the urban regeneration project, the Big City Plan – with plans to regenerate the old industrial buildings into apartments, retail premises, offices and art facilities.

Fifty-Two Degrees, Victoria View, Smethwick

ESRG is developing 92 apartments in the acclaimed former college buildings of Croketts Lane.

Ideally located four miles west of Birmingham town centre, Victoria View provides people with all budgets the opportunity to enjoy all that the West Midlands has to offer in a wide variety of home choice, from first-time buyers to established families. In total, there will be 188 apartments in this multi-phase development.

New developments planned in Birmingham

At the beginning of the year, ESRG announced that it had submitted plans for Birmingham City Centre regeneration. These plans were for around 400 new apartments at Digbeth, on two derelict industrial sites.

In the first project, plans provide for demolition, refurbishment, and erection of new buildings at 234-236  Bradford Street, creating 162 one-bedroom and 131 two-bedroom apartments and six ground floor commercial units.

The second project also provides plans for demolition work before the construction of 148 apartments and three ground floor commercial units at 250 and 251 Bradford Street. The block will be from four to nine storeys and provide a mix of one and two-bedroom apartments.

DPP, working on behalf of ESRG, announced that these plans had progressed through the planning stage in early August 2017. It’s all systems go for ESRG in Birmingham’s top regeneration district.

Live with passion,

Brett Alegre-Wood

About the Author

Brett has over 20 years experience in all facets of property, he owns various companies centred around property and is the driving force behind the education and training at Castlereach. His companies have sold over £850 million in UK and London property and he manages over 1200 properties through his estate agency chain. Today he shares his time between UK, Australia and Singapore. He is married to Arlene and together they have 4 kids. Brett holds both the Level 3 Property Mark Qualifications for Property Sales and Property Lettings and Management.