How do we find the property investors who will buy your off-plan?


Second-to-none services that fuel the property sales funnel

One of the questions we’re always asked by developers when we start working together is, how do we find the property investors who will buy their off-plan properties? It’s a fair question, so I’m going to answer it in this article.

Hard work, resources, contact, and ease of use

In truth, there isn’t a magic formula to finding and keeping property investors interested in the UK property market. Despite Brexit, the UK property market is still fundamentally strong. There’s a high demand for new build property, especially among foreign investors.

This said, no one can expect investors simply to walk through the door. Not if you want to be successful. Our track record of off-plan and new build sales speaks volumes about the way we do things:

  • We put a lot of hard work into reaching out to investors
  • We provide a huge amount of resources for investors around the world
  • We ensure that we keep in contact with investors and understand their objectives, so when we show them new developments it is in line with their goals
  • And we make everything easy, from learning about the UK property market to completing investments and building a successful portfolio

Meet Gladfish

Gladfish is the arm that we set up to search for, find, and service private investors. Based in London and founded in 2004, its reach is global. It has marketed and sold UK property to investors in many countries, including the important target markets of Singapore, China, Hong Kong, Malaysia, UAE, South Africa, and Australia.

Staff at Gladfish are highly trained and experienced not only in property but in sales, too. They work hard to cultivate investor relations, communicating in a variety of ways and learning more about their clients with every contact.

Gladfish provides investors with amazing resources. These include:

  • Property investment education
  • Area investment guides
  • HOTspots Magazines
  • DDInvest Magazines
  • Cash flow worksheets
  • Sales progression management

Property investment education

The amount and quality of our new build and off-plan property educational resources is unique in the market. It’s a massive and growing resource to which we add daily. Content includes videos, podcasts, blogs, books, and webinars. And it’s all free.

The Gladfish Academy – our blog for property investors ­– provides information and advice for beginners through to professionals, whether UK-based or investing from foreign shores. Feedspot ranks it as the 10th best property investment blog on the planet (and in the top 90 of all investment blogs on the planet).

We also have two YouTube channels with over 3,000 subscribers. Type ‘property rant’ or ‘Brett Alegre-Wood’ into Google, and you’ll see the results of our marketing efforts on these.

As we continue to grow our property investment education, news, and information resources, we aim to continue to climb up the lists of the top property and investment blogs in the world.

Area investment guides

We help investors to move out of their comfort zones – investing only locally to where they live – by publishing area investment guides. To date, we have published more than 150 of these, helping investors focus on the reasons to buy property where you are developing.

These guides help investors to become interested in and excited about an area. Our experience has shown that this is key to an investor taking the next step – searching for property to buy. It’s a far subtler way of selling your property, and a strategy that has been proven to work.

HOTspots Magazine

In addition to our area investment guides, we also produce a HOTspots magazine. It covers key topics of interest to property investors. Recent issues have detailed High Speed 1 and 2, Crossrail 1 and 2, Wembley, and Commuter Towns.

DDInvest Magazine

It is where we get down to the nitty-gritty of marketing your development.

We prepare a professionally printed magazine called DDInvest, covering your story, your development, the fundamentals that make the decision to invest a good one, price and rental comparisons, property specifications, etc, etc.

By the time we get to this stage, the investors we are now targeting have travelled way down our sales funnel. They are almost ready to buy.

Cash flow worksheets

It is often the information that compels an investor to pull the trigger and purchase property on your development. This isn’t provided to all investors, only those who have come through our sales funnel to this stage.

Our two-year cash flow worksheet in the most comprehensive on the market. We help the investor understand exactly what their financial commitment will be, and how their returns should stack up in different scenarios. Seeing their finances in black and white for the next two years enforces our commitment to them, and helps them realise the potential that they are buying.

Sales progression and updates

Now that the investor has decided to buy, we hold their hand throughout the purchasing process. Our Sales Progression Team manages the whole process from reservation to exchange. Included in our progression process are contacts and liaison with mortgage brokers and solicitors, and we also manage the investor’s choice of finishing touches – carpets, flooring, furniture, and so on. We also offer post-completion property management services through Ezytrac.

It is the most comprehensive marketing, managing, and aftercare property investment service on the market today – completely Set and Forget for the investor. For you as a developer, you get access to a huge database of property investors from around the world, as we take the effort out of you selling your development.

Of course, this is only part of how we work with developers to maximise sales. To learn how we can customise our approach to your specific development and sales goals, call the team on 0207 923 5680. Our partnership will get your new build and off-plan development sales to where you need them to be.

Live with passion

Brett Alegre-Wood

About the Author

Brett has over 20 years experience in all facets of property, he owns various companies centred around property and is the driving force behind the education and training at Castlereach. His companies have sold over £850 million in UK and London property and he manages over 1200 properties through his estate agency chain. Today he shares his time between UK, Australia and Singapore. He is married to Arlene and together they have 4 kids. Brett holds both the Level 3 Property Mark Qualifications for Property Sales and Property Lettings and Management.