Be Homes – the ‘new’ property developer transforming the south of England


Get To Know Series – UK Developers

In this series, we showcase many of the UK Developers work with. The UK market is full of quality developers with proven track records and who are working hard to solve the housing crisis, despite the hinders placed by Government at every level.

Regeneration and residential excellence working in tandem

Be Homes is a new and exciting name in the UK housebuilding market. It’s the amalgamation of two fantastic names – Willmott Dixon and Prime Place specialise in building communities in popular urban locations that benefit from excellent transport links. The company currently has 7,500 homes either under construction or in the planning process waiting to be built. Masters in the field of regeneration, Be Homes is delivering real answers for the UK’s need for housing, and exceptional developments with real potential for property investors.

Combining regeneration excellence with residential expertise

The two parts of the newly formed Be Homes complement each other perfectly. Willmott Dixon has a long history of transforming urban centres into desirable places to live and work. Prime Place develops residential communities that benefit from high-spec finishes and attention to detail. Combining these two specialities have created a developer fully loaded and prepared to meet the demands and challenges in today’s property market.

Specialists in urban regeneration

Willmott Dixon specialises in partnering on regeneration projects, and creating unique locations on brownfield and constrained sites, as well as working on ‘live sites’, where residents and businesses remain in occupation. They have particular experience developing mixed-use sites, dovetailing housing, retail, leisure and community facilities.

Willmott Dixon regularly partners with local authorities, housing associations, retailers, developers and housebuilders. Notable projects include:

  • Flemingate Centre in Beverley, a £120 million town centre development including major retail brands, a new Premier Inn hotel, and leisure facilities such as a new cinema. This follows other town centre transformation products, such as Redcar and Woolwich.
  • Trent Basin, Nottingham’s highest-profile residential development, eventually providing 350 low energy apartments and family homes with a community focus.
  • Woolwich Central, the biggest Tesco development ever with an 84,000 square feet Tesco store and a 259-home community above, as well as £3 million of infrastructure and community improvements.
  • In Westminster, Willmott Dixon is creating a modern lifestyle mixed-use development, providing a new leisure centre and 156 new homes built by Be Living. This development is a perfect example of how the combination of Willmott Dixon and Prime Place are working hand in hand – with the completed development called Prime Place, Kensal Rise.

Specialists in residential development

Prime Place is a brand synonymous with quality build standards in urban locations. Willmott Dixon’s intent to create the Be brand can be traced back to 2016 when it combined Prime Place with Be:here into Willmott Residential.

Now simplified to Be Living, it is a company committed to growing its residential presence, developing homes to buy and rent. Its sites and the homes it develops on them are in prime locations, which are ideal for today’s lifestyle needs.

At the start of 2017, Be became a standalone company, concentrating 100% on residential development. Be works with a host of joint venture partners and landowners to develop unique residential communities. One such partnership is the Westminster project mentioned above.

Be Homes has an enviable history behind it. Willmott Dixon started in a specialist residential building in 1974. Its experience includes building all types of tenure: affordable, care residential, retirement villages, housing for sale and private rent, plus student accommodation.

As Be Homes, the company brings extensive experience and expertise in a ‘one company’ approach to all its partnerships. Investors benefit from an exceptional range of skills and know-how that delivers all types of housing projects, including complex high-density schemes.

Where can investors buy a new build Be Homes property?

Be Homes’ current developments are located in the South of England, in and around London. On the outskirts of London, and ideal for commuters, you will find:

Godalming – A range of one to four-bedroom apartments and three and four-bedroom townhouses, only a couple of minutes’ walk from the high street and station. The commute to Waterloo is only 47 minutes.

Sevenoaks – A few minutes’ walk to Sevenoaks station, where regular trains transport passengers to London Bridge in just 30 minutes, Be Homes is building an exceptional range of luxury two-bedroom apartments. They include a dedicated concierge, hotel-style foyer, and private business suite: elements you would usually find only in central London developments.

Cheshunt – Signature design and superb specification are what you will find in this idyllic location of Cheshunt. A range of two to four-bedroom houses benefiting from contemporary interiors is just 24 minutes by train to London.

There are several Be Homes developments in inner London, including the incredible Aberfeldy Village. This development is just four minutes from Canary Wharf and 15 minutes from the City by Docklands Light Railway. Here, suites and one and two-bedroom apartments, designed by award-winning architects Levitt Bernstein, combine with new shopping, healthcare and community facilities, public and green spaces.

For investors seeking to benefit from some of the best locations in and around London, Be Homes is a developer you can’t afford to ignore.

Live with passion,

Brett Alegre-Wood

About the Author

Brett has over 20 years experience in all facets of property, he owns various companies centred around property and is the driving force behind the education and training at Castlereach. His companies have sold over £850 million in UK and London property and he manages over 1200 properties through his estate agency chain. Today he shares his time between UK, Australia and Singapore. He is married to Arlene and together they have 4 kids. Brett holds both the Level 3 Property Mark Qualifications for Property Sales and Property Lettings and Management.