Increase off-market property sales with this unique marketing strategy

unique marketing strategy that increases off-market property sales

We’ve already met the property investors that will buy your development

Of all the approaches to off-market property sales, perhaps the most successful for fast completion and sales that stick to understand what it is that property investors want entirely. It is the property investor who has the ultimate word: value is in the eye of the beholder. The beholder (the investor) is the property developer’s target market.

If you can get inside the minds of investors and understand what it is they really want from their next property investment, you will have a game-changing piece of intellectual property. Building where an investor wants to buy, the type of property they want to buy, and when they want to buy will catapult your sales numbers.

The problem is that getting to know property investors intimately is a time-consuming process. They’re different from home buyers. With investors now accounting for an increasing share of the market, ignoring this lucrative sector could seriously damage your property development profits.

In this article, I’ll highlight the lengths to which Castlereach property consultants go when cultivating investor relations, and give a little insight to how we silently market pre-launch developments.

Connecting with property investors

There are several ways in which we first connect with investors in the UK and overseas. While referrals produce good numbers of new leads, we also find that offering online resources, news, research and education play its part. It is a marketing process in itself and helps to funnel those with a commitment to invest from a large pool of potential investors who are merely curious about property investment.

We’ve found that partnering with a third party property investment education company works remarkably well – it helps to protect our market integrity and further funnels high net worth property investors from other less affluent investors.

From this funnelling and referral process generates high volumes of warm leads. It is now that our property consultants start to connect with individual investors, moving them from warm to red-hot.

Gaining investor insight

When we meet with property investors for the first time, our aim is to get to understand them and the lifestyle they want to create. We find out what is important to them, and what their investment goals are. Do they want income or capital growth? What is their investment timeframe? How do they plan to manage the properties?

We’ll also ask about their financing plans (whether they plan to invest with a buy-to-let mortgage, for example) and establish their tax position. We’ll enquire about any absolute ‘no-nos’ and help them to discover the potential for market-beating profits when buying in the best places to invest in property UK.

The first meeting is in-depth, and helps us to do two things:

  • Build a complete picture of a new investor client
  • Create mutual trust

Why investors trust us

Property investment is a large commitment for any individual, no matter their personal wealth. It’s imperative that an investor trusts us and believes in our abilities to source the best property from the best property developers. It is especially so in the area of off-market sales at the earliest stages, when there are no properties or show homes to be viewed.

We’re fortunate that we can point to an enviable track record: thousands of properties sold with a value more than £1 billion.

When we meet investors at seminars, they can network with other property investors who have used our process and benefited from our market connections and comprehensive research. Most of our property investor clients become serial investors through Castlereach. This face-to-face recognition and testimony are hard (if not impossible) to beat.

Our property investor clients are offered help and support at every stage of the buying process. A sales progression team is put in place, with the investor benefiting from a dedicated progression manager. We offer them the further support and guidance of independent mortgage brokers, solicitors, and accountants – specialist advisors that they would otherwise have to find themselves.

There isn’t a single factor that engenders the level of trust that property investors have in Castlereach – it is the whole multifaceted approach we take to sourcing, nurturing, and supporting investors in their quest for exceptional property investment opportunities.

How our investor insight benefits your off-market property sales

The insight we have to our individual property investors enables us to segment them for maximum marketing effectiveness. If your development is near a Crossrail station, we’ll know the names of investors who have expressed a desire to buy in such a location. If that development is targeted towards professionals with a young family, we can drill down to investors who have these as their ideal buy-to-let tenants.

The point is this: our property consultants already know the investors who are going to buy your development. It is why we can come in, conduct our due diligence, and match your properties with investors who are ready to move.

We’ll be able to buy out a portion of your development at the earliest stage and sell off-market to long-term investors who are committed to completion within your schedule. You’ll have the early cash flow you need, and certainty of the sales at subsequent stages that will allow you to complete your new build development in your budgeted cost and timeframe. Your profits will be maximised.

Comprehensive off-market marketing

Even given our knowledge of your development and the investors who are most likely to buy it, unless we market effectively there would be no sales of your off-market property. Like I said earlier, the trust our investor clients have in us is engendered by our entire multifaceted approach – our marketing efforts are part of this.

We include a host of influential information when marketing your development to our property investor clients. Working with you we’ll include floor plans, technical specs and price lists, as well as:

  • Contracts of sale
  • Estimated costs and stamp duty (if applicable)
  • Sales information such as milestone payments and completion dates
  • Rental appraisals
  • Locational research

Our marketing package provides compelling and influential investment analysis. Our property consultants are fully versed about the investment opportunity, the research that is the motivation for investment, and the numbers that underpin potential investment profits and long-term income.

Fast and robust off-market property sales

Our closeness to property investor clients and our deep understanding of the property market and your development create a powerful combination for ratcheting up both the volume and pace of off-market sales of your property development.

The marketing of your development has already started. In fact, it began when we first met our investor clients who will buy your development – and that was before your development even hit the drawing board.

Contact us today on  + 44 207 923 5680, and we’ll start developing our segmented investor client lists specifically for marketing your new build development.


Live with passion and fun,


About the Author

Brett has over 20 years experience in all facets of property, he owns various companies centred around property and is the driving force behind the education and training at Castlereach. His companies have sold over £850 million in UK and London property and he manages over 1200 properties through his estate agency chain. Today he shares his time between UK, Australia and Singapore. He is married to Arlene and together they have 4 kids. Brett holds both the Level 3 Property Mark Qualifications for Property Sales and Property Lettings and Management.