Property developer? Here’s how to pump up your development profits

mutual benefits that pump up a property developers profits

Property developer? Cut your costs, improve finances, pump profits and build quicker

We’re often asked how we manage to achieve the results we do for a property developer and investors. Higher profits for property developers and investors is an equation that some find difficult to fathom. Using our unique approach and targeted marketing, we’ve found that new build development sales and investment are not a zero-sum game – it is possible to build in benefits for all.

Here, you’ll learn about our approach and how it helps both property developers and investors to increase their profits.

Developing a targeted and smart marketing strategy

Before our property consultants approach our UK and overseas investor client base, our team will have conducted the in-depth research for which we are renowned. We’ll have done our homework on your new build development, its location, planned infrastructure, and local authority support for business and employment. By the time we market your property to investors, the message is clear and straightforward:

“It’s a great and exclusive investment opportunity, in a prime location which benefits from the factors that promote exceptional long-term capital growth and rental income potential.”

What investors get when buying a property developer’s off-plan property Castlereach

We’ve been helping property developers reach high net worth investors for many years. Our track record is evidence that we work with the best developers in the UK and source property in the best places to invest in property UK. While this is great news for investors, on its own it’s not enough to compel them to invest.

Our approach creates its market.

Because of the extensive research that we undertake, when a Castlereach property consultant approaches an investor, the investor knows it’s a call that must be taken:

  • They know that what we’re about to offer them is an exclusive off-plan property opportunity to invest in great property.
  • We understand each client’s needs and objectives.
  • We keep in touch with them to remain onboard with their changing circumstances.
  • The property investment opportunities that an investor receives from us are always in sync with the investor’s financial ability and investment objectives.

It is a powerful combination that informs our marketing process. It’s the smart way to market your development. It’s less work for our property consultants, who spend their time more productively. No cold calling. No blanket marketing. Instead, Castlereach property consultants have meaningful conversations with investors that are interested in buying fantastic property in prime locations for long-term gain.

What property developers get when selling off-plan property through Castlereach

Because we are so in tune with what investors want from a property investment, we provide several key advantages to the property developers with whom we partner.

For a start, our process of identifying developments that are viable for investment is, in a great part, informed by the needs of our investor database. Knowing the type of property that these investors want and their objectives for it means that we can make a decision very quickly.

We are also able to tailor our bulk purchase to your needs. While we are often able to pre-purchase an entire development, we’re also flexible enough to make smaller-scale commitments. For the property developer, the risk of a single purchasing commitment falling through and crushing the whole development is eliminated.

The speed and flexibility with which we operate also pump cash into your development when it is needed. You can clear debt faster and finance the development more easily. Your reputation and profit margins are maintained, as you complete developments within time and budget. This greater build efficiency enables you to move to the next project more quickly. (Of course, this has the added benefit of adding new build stock to the UK market.)

Each purchase is effectively underwritten, and this provides certainty of sales and cash flow. When we commit to a development, the investors we sell to are committed to proceeding on the schedule provided. Our commitment to the development instils confidence in the investor’s mindset. We walk them through the potential and the numbers, and our due diligence process ensures that developers benefit from only the most committed purchasers.

All property developers want lower costs and faster sales

Without the need to pay sales agents and expensive show homes before beginning the sales process, a property developer’s marketing and sales costs are slashed. Together with our scalability and speed of execution, this enables the developer to offer a discount that further enthuses property investors, while the developer makes healthy margins.

Our position and strength is a pivot that creates a mutually beneficial partnership between the developer, Castlereach, and property investors in the UK and overseas.

All this and more for property developers…

In summary, when you work with Castlereach property developers enjoy the experience as well as:

  • A professional and streamlined marketing approach that sells out your development fast
  • A sales and marketing process that meets your financial and time-based objectives
  • Reduced costs as expensive sales agents and marketing processes are eliminated
  • The elimination of expensive commissions paid to sales agents
  • Decreased development turnaround time
  • More effective financing options
  • Peace of mind as pre-sales provide certainty of cash flow and deposits provide early-stage cash injection

When you work with Castlereach, you break ground quicker and with greater certainty. Pre-sales will also provide other financing options with greater confidence.

Contact us today on  + 44 207 923 5680 and discover how we are also able to help you with your marketing strategy and sales structuring to maximise your profits. You’ll soon discover why developers with whom we’ve worked look forward to partnering on new developments.

Live with Passion,

Brett Alegre-Wood

About the Author

Brett has over 20 years experience in all facets of property, he owns various companies centred around property and is the driving force behind the education and training at Castlereach. His companies have sold over £850 million in UK and London property and he manages over 1200 properties through his estate agency chain. Today he shares his time between UK, Australia and Singapore. He is married to Arlene and together they have 4 kids. Brett holds both the Level 3 Property Mark Qualifications for Property Sales and Property Lettings and Management.