Off-Plan Property Sales – How property developers maximise profits

how can a developer maximise profits from a forward selling strategy

Fast and flexible Off-Plan property sales, well in advance

In my last off-plan property sales blog, I examined why whole of development off-plan property sales could be damaging to a property developer’s wealth. A more profitable option for many UK developers might be to use a more flexible sales strategy. When you work with us, you gain access to our diverse and geographically dispersed property investor database. These investors are actively looking for the best UK property investment opportunities. We do all the legwork for them, sourcing the best off-plan property from the best property developers.

Here, I’ll outline the benefits of working with Castlereach, and how doing so could help you smash your 2017 off-plan property sales targets.

Fast and Flexible, early off-plan property sales

When we work with an off-plan property developer, our full team swings into action. We’ll undertake the research that our investors in the UK and overseas require to make their buying decisions. We can commit to a deal within days. You’ll have the early stage commitment to off-plan property sales that gives confidence to your funders, and generates momentum behind your development and creates traction for your sales team (if you have one).

It also reduces the risk associated with your development. You’ll benefit from an effective amount of finance at a better margin.

Why chose individual off plan property investors

Selling to a single institutional investor can be a high-risk strategy. When you complete forward sales with Castlereach, you get the best of both worlds: a bulk sale with the advantage of committed individual investors. It reduces risk further, by removing the potential of losing the entire sale.

We also get to know our investor clients before recommending off-plan property investments to meet their goals. Our intimate understanding of their needs, objectives, and financial aims informs our confidence when selecting developments in which to invest. We know that they are long-term investors who will want to complete their purchases.

Benefit from an extended geographic reach

If there is one thing that Brexit taught property developers, it is that access to a global audience is imperative. We bring this to the table. No matter what the confidence levels among UK property investors, we’ve found that foreign investors have not lost faith in the UK property market. With the fall in the pound since the EU Referendum, it hasn’t surprised us that interest from foreign investors in UK property investment has increased so strongly.

Work with us and you’ll find that we have access to investors in the key overseas markets, and property consultants with the experience that makes a difference to all investment conversations. Our property investors are located across most of the world, including:

  • The UK
  • Singapore
  • Hong Kong
  • India
  • Malaysia
  • Abu Dhabi
  • Australia
  • Saudi Arabia
  • The EU

Exclusive offering to specific property investors

We simply don’t blanket market to our investors. We know the parameters that our investors want on an individual basis. We are aware of their requirements for yield, cost, returns, and location. Our marketing capabilities are second-to-none. We’ll take your off-plan property and float it without a splash during our off-market sales process. You get your development sold to long-term investors with minimum fuss, and no disruption to your sales strategy at later stages of the build process. In fact, we like it when property developers are selling at the same time as us. It helps you maximise both sales and profits.

With a high level of early stage sales, you’ll find that investors entering later will be more confident in their buying decisions. This will smooth your job of promoting to the UK market at subsequent stages of the build.

We keep things simple for property developers

We work with our property investors on a one-to-one basis and throughout the investment process. We’ll guide the investor with comprehensive research and a sales progression policy that is second-to-none. The investor benefits from a dedicated property consultant: a known and reliable single point of contact for all communication. This is vital, especially during long off-plan property sales processes which can take up to 18 months. We act as a single pivot point and liaison for every sale, ensuring the investors progress through to completion, removing a whole ream of tasks from your workload and doubt from your mind.

A strong track record backed by experience

Our team of property consultants benefit from more than 50 years of experience. You’ll find their passion and flare for property investment is infectious. These qualities have helped us build a track record that speaks for itself:

  • More than £800 million of property acquired
  • Over 3,800 units acquired
  • Value of individual properties acquired from £65,000 to more than £1 million
  • Worked with more than 100 property developers
  • More than 40 developments with 20+ units acquired

Working closely with property investors

We work closely with investors before, during and after your units are sold. We take on the role of personal property consultants, building trust and respect as we explore goals and ambitions together. We make it our job to understand each investor and provide the property knowledge and expertise to inform their investment decisions throughout the process of building a portfolio.

We also lead investment seminars around the world, with an educational focus and:

  • Presenting up-to-date research
  • Providing second-to-none local knowledge
  • Offering networking opportunities
  • Providing help in the investment process
  • Providing a gateway to the UK property investment

Contact us today on + 44 207 923 5680. Our property consultants will be pleased to discuss how the Castlereach advantage could benefit your early stage off-plan property sales. You’ll discover how other developers have used our experience and off-market strategic sales to help their promotional efforts, as those sales help to promote confidence of local investors and encourage increased funding possibilities.


Live with passion and fun,


About the Author

Brett has over 20 years experience in all facets of property, he owns various companies centred around property and is the driving force behind the education and training at Castlereach. His companies have sold over £850 million in UK and London property and he manages over 1200 properties through his estate agency chain. Today he shares his time between UK, Australia and Singapore. He is married to Arlene and together they have 4 kids. Brett holds both the Level 3 Property Mark Qualifications for Property Sales and Property Lettings and Management.