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Marketing your off-plan development in a crowded market

Four steps we take to promote your property through the sales funnel

The market for selling off-plan property has become a little more stressed lately. Take Brexit as an example. It’s weighing on people’s minds. The media is not doing the market any favours, either. Every good news story (and there are a lot of them) is introduced with the prefix ‘despite Brexit’. It makes many homebuyers and investors hesitant to buy property because they perceive that we’re all waiting for the economy to implode because of Brexit.

Further, in some areas, especially those that are being regenerated, so-called market experts have started talking about a glut of new properties, as the number of transactions in the property market slows down.

Despite all this, we aren’t experiencing a big slowdown in interest from our investors. Why? Because just like we did through the Global Financial Crisis, when we market your property development we do so to make it stand out from the crowd.

Here are four things that we do to stay at the forefront of investors’ minds, remind them of the long-term benefits of investing in the UK property market, and promote your property to interested investors.

1.    Identify the appeal of a development to identify off-plan investors

How can you develop a marketing plan if you don’t know who the potential residents will be? When we examine new developments for their potential to sell, uppermost in our considerations is who will want to live there. We want to know who the development is aimed at. It means understanding the location, and its appeal to residents.

We gain a deep understanding of the fabric of the local economy and community. Will it appeal to young families, empty nesters, or single professionals, for example? Is it in a bustling area with an eclectic nightlife, or does the location offer benefits to those seeking a rural, more gentle way of life?

It’s not enough to say a property or development is an ideal investment; we must show why it is so. Our investor clients are long-term investors. They want to know that there will be demand for rentals as well as from homebuyers. When we know who the target residents are, we can show investors that demand. Most importantly, we can market your development to the right investors in our database.

2.    Support investment decisions with regular property investment content

Property investors want to feel loved. They want to know that their property investment company cares about them. And we do. So, we provide a wealth of online content to investors. Content that educates informs, and builds relationships. From videos to blogs to eBooks, our material is continuous and consistent.

We publish content that takes an investor (and potential investors) on a journey from considering investment in the UK, to deciding to invest in a specific location. Throughout this journey, we are gathering information about these investors and website visitors. The last piece of the puzzle, of course, is to market directly and selectively to the most interested investors – those who have travelled all the way through our sales funnel.

We’ve found that our blog content for investors (see the Gladfish Academy) is one of our most powerful marketing tools. We publish five blogs every week, and the Gladfish blog is ranked in the top ten of the best real estate investment blogs on the planet.

3.    Highlight what makes your development different

At the stage of direct marketing, we expand our message by highlighting why an area is so good for investment, to why your development is the prime property in its location.

We figured out a long time ago that to sell best, a development needs to offer something that makes it stand out from the crowd. We explain to investors the main selling points and features of your development. For example a sustainable community; features such as 24/7 concierge or residents’ gyms; proximity to transport hubs; or within catchment areas of great schools. We then link these features to the properties for sale and the target residents. It helps make your development stand out as a great investment proposition.

4.    Reiterate the financial benefits of investing in your development

Now that we’ve taken investors from concept to reality, we show them how the numbers could stack up. They’ve already become excited by the prospect of capital growth and rental income, but we find that when they see this potential in black and white, it cements their interest.

We provide a two-year cash flow projection and cover different scenarios within those projections – rising interest rates, void periods, and so on. The investor now has a deep realisation that we have taken the investment view, by helping them answer the investor’s golden question, “How much return could I make by investing in this property?”

Property investors are no different from other investors. They want to know why they should invest, where they should invest, how they should invest, and what their investment is likely to return. In a crowded and uncertain market, our approach stands out from the crowd. It’s this approach that helped us to continue to sell and grow our business through the worst of the GFC, and its why our investors aren’t concerned by Brexit, Trump, or any other banana skin that the politicians throw at the market.

You don’t have to suffer from media-induced apathy in the property market. Call the Castlereach team on 0207 923 5680. Our partnership will help get your new build and off-plan development sales to where you need them to be, whatever the market conditions.

Live with passion

Brett Alegre-Wood

increase off-plan property sales with an incentive strategy

Boost off-plan property sales with an incentive strategy

Incentives can sustain sales through all market conditions

Whatever direction the property market turns, developers need to sell off-plan property. When the market is roaring, off-plan property sales are easier to make and complete. When the market slows, you’ll need to be more innovative with sales strategies. One way to maintain sales price and volume of off-plan property sales is to offer incentives.

Here, I look at what you must consider when developing a property sales incentive strategy, as well as six incentives that encourage property investors and home buyers to invest in an off-plan property.

Off-plan property incentives – the rules of the game

Incentive schemes should do a number of jobs or they cease to be incentives and instead become no more than sales gimmicks. Here are the five incentives rules that all good incentive strategies follow:

1.     Make sure your incentive relates to the off-plan property for sale

The first rule of incentives is common sense. Always ensure the incentive offered is in line with the property you’re selling (in this case, off-plan property).

We’ve all seen restaurant deals that offer a free bottle of wine for the couple dining together and ordering two steak dinners. I doubt these would have the same impact if the offer were a free screwdriver. The wine relates to the meal. It’s an offer that makes sense and they might chose to spend more on another drink as a result, helping you cross sell and creating an opportunity for you to upsell.

A free iPad with every off-plan purchase might be a nice-to-have for some, but a free fitted wardrobe to the master bedroom or a kitchen appliance is both pertinent and useful to all property buyers.

Take time when thinking about the incentives you offer, and reflect on the buyer, too. Imagine the off-plan property investor talking to their partner, and what they might say. “If we invest in this off-plan property, we get two years’ guaranteed rent,” for example.

2.     Pitch the incentive to all interested parties

The incentive needs to appeal to all parties who will have an interest in a deal to buy off-plan property. Commonly, this will be a married couple (they may also be business partners or good friends). If you pitch the incentive and one is excited but the other is not, it’s not an incentive to buy.

Remember that incentives don’t have to be giveaways. They could be extra services or products at a discounted price. Cheap holidays with an obligation to attend a property seminar used to be a great strategy to incentivise people to take the first step to buying property abroad. (Notice, too, that this such an incentive also meets the needs of rule number 1 above – a holiday in the area being considered for the purchase of a vacation home.)

“We’ll decorate in the colours of your choice and discount the work by 50%,” is an incentive that allows one partner the creative license to stamp their mark on the new build investment property, while saving the second partner a whole heap of time and effort doing the work.

3.     Make the incentive suitable to the buying stage

You can have a range of incentives, but if they are offered at the wrong time they simply won’t work. For example, offering free white goods when an investor is at the first stage of discovery of the property investment opportunity will be a wasted incentive. This type of incentive is better positioned to encourage a close of a deal and held back for the negotiation process.

At the early stage, it’s much more relevant for the property investor to be offered a free consultation and exploration of investment goals and needs (in the manner in which property consultants at Castlereach reach out to investors). Save the ‘buy now and get this free’ incentive for later stages of the buyer’s journey.

4.     KISS – Keep it simple, stupid!

Don’t get too smart with your incentives or make them too complicated. Investors in off-plan property want simplicity and certainty. Property consultants need to be able to articulate your offer in a couple of sentences. One sentence is even better. Think about the ease of which the best incentive schemes are described and understood: “Buy two, get third free”; “Buy now, pay later”; “Everything must go”.

Try to be innovative, rewarding your customers with something different to what your completion has on offer. And keep the offer short and sweet: “Buy this week and get free white goods on completion.”

5.     Dissolve the off-plan investor’s concerns with a knockout incentive

Every property investor has concerns. If they didn’t worry about the risk of property investment they wouldn’t be in business or successful. Consider offering a knockout investment that makes those concerns go away − rental or price guarantees, for example. Whatever the knockout incentive you offer, make sure that you can keep your end of the bargain.

Incentives offer some extra value to mitigate risk and encourage a purchase (or moving to the next stage of the buyer’s journey). Whatever incentives you offer, make sure they support the sale of your off-plan property.

Six incentives to encourage off-plan property investment

Our investor clients have told us that the following six incentives that would help them in making a positive decision when considering an investment in off-plan property:

1.     Financing assistance

It could be in the form of relaxed deposit requirements, extra staged payments, or recommendation of suitable mortgage brokers.

2.     Discounted or free furniture packs or white goods

As a time-limited offer, encouraging investors to make a quick decision. Items that might usually accompany a residential property, either standard provided free of charge or upgraded at a discount.

3.     Offer incentives on the purchase price for late completion

If late completion is your fault, give a concession from the agreed purchase price without it costing you too much financially. It shows confidence on your part as the developer and helps to build trust and alleviate the risk factor.

4.     Offer to pay for an associated service

You might offer to pay the first year or two of ground rent or service charges, for example. It helps the investor with their cash flow during the most difficult period of ownership.

5.     Price or rental guarantees

Structured correctly, this is a highly emotive incentive. An investor who knows rental income is guaranteed for the first year or two has a big chunk of risk removed from the equation. It makes the investor’s buying decision a whole lot easier.

6.     Offer a bulk buy incentive for two or more properties

We have investors who buy two and more properties in a development because they like the scheme and their numbers stack. Offering an incentive to a single investor might encourage higher volume investors to move on a deal more quickly or commit to take more volume off your hands so you can complete faster.

Who creates the best incentives?

The best ideas for incentives always comes from your investors and the property consultants who work with them. Speak with them and ask what makes a buying decision easier to make. Get information on the incentives that competitors offer, and at what level according to the value of the property. Follow these simple tips and your incentives will start to add up, make sense and appeal to investors which will pay you dividends in the long run.

Our property consultants are in constant contact with our property investors, nurturing and keeping abreast of their situations. We know what investment returns they are looking for and what buttons to press to prompt a decision. Our track record of UK off-plan property sales made off-market speaks for itself.

To connect with us and get the ball rolling, call my team direct on +44 207 923 5680.

 

Live with passion and fun,

Brett

off-plan property development costs the double jeopardy of sterling and immigration

Off-Plan property development costs – double jeopardy

Off Plan Property Development costs are rising – mitigate them with Off-Plan sales strategies

There are two consequences of Brexit – one intended and one a by-product – both separately and together could bump up the off-plan property development costs for new build property developers in the UK. The intended consequence is a reduction in immigration, the by-product is the fall in the value of the GB Pound. Here, I explore the effects of both, as well as suggest a couple of easy strategies that could help developers mitigate at least part of the most damaging effects of higher construction costs.

Be prepared, the pound could cost you 3%

The Royal Institution of Chartered Surveyors has warned that the falling pound will increase costs in the UK construction industry. The ONS estimates that 10% of construction output represents the value of imported materials. Sterling has lost around 15% of its value since the EU Referendum vote (accurate at the time of writing). Prices of imported goods and services are therefore 15% higher in sterling terms.

Applying these numbers to off-plan property development costs, the RICS calculates the cost of imported materials will rise by up to 3%, and the overall costs of construction of new build from today will increase by more than 1%.

It might be possible for developers to absorb these price increases, and it appears that’s what Bellway plans to do: They said that it doesn’t expect a significant impact on house prices due to the pound’s fall. However, if developers do absorb the extra costs without passing on to buyers, margins will be squeezed further.

Slowing immigration could threaten residential construction

We’ve heard far less about the potential for low immigration to hurt the construction industry than we’ve heard about the possible price perils of the pummelling of the pound. The threat is very real though, and at its heart, is a chronic skills shortage in the UK construction industry.

Skills shortage in the UK construction industry

There are more than 2 million people working in the UK construction industry – and that has hardly fluctuated over the last decade. It’s not fashionable for youngsters to become bricklayers, plasterers, plumbers or roofing contractors:

  • A Recruitment and Employment Confederation report in 2015 concluded that the skills shortage in the UK construction industry was at a critical level.
  • The Construction Industry Training Board estimates at least 36,000 new workers every year are required to stand still and service current demand only.
  • RICS has said that 27,000 new construction projects every year could be impacted by the skills shortage.

More people are retiring from the industry and fewer apprenticeships. In fact, the number of apprentices more than halved between 2008 and 2014. Last year, there were 14,000 new apprentices hired in the industry. That’s some way above the 8,000 recorded in 2014, but even further behind the 36,000 new workers needed each year.

The falling pound and immigration

In the last few years, the construction industry has sought to plug the skills gap by employing foreign workers, mostly from the EU. The falling pound is making working in the UK less attractive for EU-born tradesmen. They tend to send part of their wages home to help support their families, and this is now far less efficient. A pound sent home in May was worth around €1.40. Now that has fallen to just €1.10.

The fall of the pound may do the job of controlling immigration for the government. Even if it doesn’t, it seems increasingly likely that Brexit will mean adopting some form of immigration control. Either way, it’s going to be harder for construction companies to find the skilled workers they need. And that means that labour costs will rise as fewer workers chase more jobs.

What can property developers do to mitigate rising costs of construction?

One immediate and effective solution to reduce off-plan property development costs is to outsource where possible including but not limited to internal sales staff, marketing costs and sales progression services. Savings will quickly be realised in both labour and speculative expenditure. Developers can reduce (or even eliminate) the impact of rising off-plan property development costs caused by the falling pound and lower immigration numbers. Some strategies adopted by property developers to reduce off-plan property development costs may include

  • Switching from overseas suppliers to UK suppliers and manufacturers to remove currency exchange impacts.
  • Asking suppliers to absorb some of the extra cost themselves
  • Larger developers will find such supplier price negotiations easier to push through
  • Source materials from alternative, cheaper sources, though it could be a mistake if this affects quality of finish or time to completion
  • Reduce cost of sales and marketing, outsourcing time to progress your development sales to completion

Market more intelligently and seize the opportunity

There are many ways developers can operate which might not affect costs that will certainly impact sales. Being able to sell off-plan property fast, within a certain timeframe has a positive impact on cash flow. Finding and using the best partners to drive sales ensures that prices paid remain buoyant and aren’t deflated.

The fall of the pound may have increased construction costs in the UK, but for overseas investors, it has created incredible property investment potential. The 15% to 20% fall in the pound’s value against the euro, for example, has effectively cut UK property prices by the same amount in euro terms.

Property consultants with a network of foreign investors and a distinguished track record give property developers an edge in the sales process. Regeneration, a commitment by the government to spend on infrastructure, and pent-up demand for housing in the UK are the factors that underpin foreign property investors’ demand for new build property post-Brexit.

Excellent property sales partners will work closely with you to ensure that your units reach the email inboxes, desktops and mobiles of property investors. They’ll have a bank of active investor clients whom they know inside out. These investors will trust their property consultants to discover and source only the best residential off-plan property investment opportunities that match their investment strategies.

Be consultative, not pushy to create demand

When you’re working with property sales consultants, ensure they have meaningful connections with their clients and they want to work with you and dovetail with your sales strategy with you. Collaborate on the sales pitch together, be open and help articulate the investment potential and the unique selling point of your development. If there are potential objections, consider and identify how you will overcome these during your pitch process.

Finally, understand that the hard sales routine rarely works with seasoned investors. These people buy once and usually come back for more: these are the real buyers you want access to, for their consistent commitment, experience and understanding of property investment and buying off-plan property.

Make sure you work with a property sales consultant with a solid list of UK and overseas property investors, with a track record and strong relationships. Chose a partner who’ll help build and enhance your reputation, not a ‘here today, gone tomorrow’ salesman who’s in it for the short term.

At Castlereach, we pride ourselves on the relationships we build with developers and investors. We understand construction and know property developers need to make a reasonable profit in the same way that investors need to buy at a reasonable price to make a reasonable and attractive return. Our property consultants work hard with developers and help them achieve their objectives for the benefit of all. With over £850m of new build and off plan sales under our belt, our track record of UK Off-Plan and Off-market property sales speaks for itself.

Connect with us and get the ball rolling or call my team direct on +44 207 923 5680.

Live with Passion,

Brett Alegre-Wood

14 digital marketing tips to increase off-plan property sales

14 digital marketing tips to increase off-plan property sales

The world lives online. If it could eat, sleep, and breathe online it would. The amount of time we spend online is mind-boggling. According to research from globalwebindex:

  • Millennials spend more than three hours online on their mobile every day
  • Six in ten millennials shop via mobile
  • 93% visit YouTube

According to Ofcom’s Media Use and Attitudes 2015 Report, the average adult spends more than 20 hours a week online. Nine in ten people use the Internet, accessing via computers, tablets and smartphones. Online is rapidly becoming the number one resource for research, news, shopping, entertainment, and social connections.

The point is this: if you’re a property developer and not online, you’re missing out on a huge number of potential sales. But being online isn’t enough. Successful digital marketing requires planning and constant maintenance.

In this article, you’ll find 14 digital marketing tips that will help you create a knockout online off-plan property sales model.

1.    Create a breathtaking website

If there’s one industry that’s been transformed by the Internet, it’s real estate. Home buyers and property investors are avid online surfers. They use Google Maps to discover the layout of the land. They conduct research online to find evidence of new business, infrastructure build, and regeneration projects. They post questions on Quora and discuss education, local councils, and market fundamentals on property investment forums.

Your website should help property investors to access all of the information they need and want. It also has to be visually appealing but needs to be much more, too.

2.    Ensure your website is easy to navigate

If your site is a maze with a mass of false turns and dead ends, users will soon become bored with the experience. A well-designed website leads the visitor from their point of entry to the exit in a route you want them to take. Think of how modern stores encourage people to browse in a logical way as they are steered to the cash desk. That’s the job you want your website to do for you.

3.    Don’t forget mobile!

Think about how you access the Internet, and where. The world isn’t just online. It’s online and mobile. Make certain that your website is mobile friendly.

4.    Create killer content

Your website is your online salesperson. It has to have the charisma and gusto to amuse, inform, and entertain. It has to connect with your target audience of property investors.  An off-plan property is not an easy sale, yet the best salesperson makes it look easy. Your website has the power to be your best salesperson.

Think about the content your audience wants, the language that will connect with them, and the imagery that will sell to them. Your content must be irresistible, consistent, and constant. And it has to be found by the people who you want to find it.

5.    Be an active blogger

A blog is one of the most powerful tools in cyberspace. It increases your visibility, keeps you front, and centre on search engines gives an ideal location to direct social media contacts and provides a starting point for your online conversations.

Your blog enables you to reach out to the property investment community, raising awareness of new property developments, and updating them on market and company news. Your blog allows you to educate and inform, and demonstrate your experience, expertise and knowledge. Including a call-to-action (CTA) gives the opportunity to capture leads.

6.    Maintain a company news section

Including press releases and company updates help to build trust and inform people that your new build property company is growing.

7.    Create lead-capturing content

People love freebies. They also love convenience. When you give them something that adds value to their lives or helps them invest in property, you’re adding another building block to the relationship that you’re creating.

Offering a free download of an eBook that divulges “X reasons that property here is about to skyrocket in value”, or “The new build features that propel rental income” in exchange for an email address is a great lead capture strategy. With the email address on your contact list, you now have the opportunity for an agent to make contact or to set in motion an email marketing campaign.

8.    Let visitors sign up to a newsletter

Newsletters are a perfect way to reach out to potential property buyers and keep your company name at the forefront of their thinking. You can include content from your blog and business news section (perhaps the ‘most popular blog this month’) as well as featuring your latest off-plan property opportunities. If you plan to run a webinar, you can include details of this, too.

An excellent way to get visitors to sign up to your newsletter is to include one of your CTAs on every blog and as a sidebar addition on your website.

9.    Publish property investment reports

Investors want to know what’s happening in their target markets (and to discover new locations for investment). Publish reports compiled with meaningful data – average rents, selling prices, local property price history, economic background, and reviews of local schools, retail, recreation, and business amenities. Create a section on your website to highlight these reports – and how about providing a clipped piece of content with a call-to-action to download the full report (in exchange for an email address, of course)?

10. Improve your SEO

People use search engines to find the content they are looking for. The biggest of these is Google. Get found on Google, and you could see your online traffic explode. Search Engine Optimisation (SEO) is how you keep your website front and centre on search engines. Across all your content, you’ll need to use the keywords that property investors and home buyers are searching for. You’ll also need to use other techniques that optimise your content and your website. Get a content marketer or SEO specialist on board to help you.

11. Provide virtual tours for visitors to view your off-plan development

Virtual tours of off-plan properties are a relative innovation. They let visitors ‘see’ the finished product before a brick is laid. It saves them time and expense and draws them into the investment potential of your property development.

12. Host a webinar

Webinars are highly visual, interactive tools to encourage sales. You can offer education, property investment news, and allow people to answer questions. It’s like a property investment seminar that gives the world the opportunity to participate. You’ll capture emails for marketing purposes and can record the webinar for online promotion purposes (‘selling’ in exchange for email addresses time and again).

13. Put in place targeted email campaigns

The whole reason that you’ve been aggressive with your content and capturing emails are to increase traffic to your website and build a list for marketing purposes.

Your contact lists can be segregated, and autoresponder email marketing can be designed and instigated. This uses the sales funnel approach, leading potential buyers through to the final decision to contact or purchase.

You’ll be able to market appropriate materials to only those who are most likely to respond; and once you have set up an email campaign, it can operate automatically and without intervention until the crucial moment. The best email campaigns react to different user actions – one email sent to those who open the previous email, a different one forwarded to those that don’t.

14. Track your results, iterate, and improve

Track all your results – numbers of website visitors, leads created, and positive email responses – on a regular and continual basis. Some blog posts will have more visitors than others. Examine and understand why to evolve and upgrade underperforming blogs.

To increase off-plan property sales, it’s imperative that you understand what digital marketing content is working and why it’s working. Results don’t happen overnight, but as you monitor results and make tweaks to content, SEO, landing pages and CTAs, you’ll discover what resonates with the property investment community, what keeps them returning, and what encourages sharing your digital marketing content with others.

Like a snowball rolling down a hill, digital marketing begins slowly. Once on the move, it grows and gathers pace organically. And that leads to rising off-plan property sales numbers.

At Castlereach we are committed to helping property developers reach property investors and maximise sales. We’ll bring investors who are ready to buy property across the UK, while you do what you’re great at – creating incredible residential properties. Our track record of UK off-plan property sales made off-market and discreetly, speaks for itself.

To connect with us and get the ball rolling − call my team direct on +44 207 923 5680.

 

Live with passion and fun,

Brett

How UK property developers unleash technology to untether sales

How UK property developers unleash technology to untether sales

Connect off-plan property investors using technology

Today, information is freely available to a global audience. For you, selling off-plan property and reaching a global audience doesn’t mean you’ll reach your potential buyers, and off-plan property investors are a canny lot if recent research is anything to go by:

  • According to com research in 2014, 81% of shoppers research online before making a purchase.
  • A Moz survey in 2015 found that 67% of purchasing decisions were affected by online reviews.
  • A 2015 Realtor study found that homebuyers under 50 tend to spend 11 weeks searching and researching before making a buying decision. Their first port of call is an internet search.

The majority of UK property developers’ websites are targeted at home buyers. Yours may be, too. However, when kicking off a new off-plan property development, access to off-plan property investors will be crucial.

In this post, I’ll explain how we use technology to target off-plan property investors with interest in new build developments specifically. You’ll discover a little of why property developers in London and across the UK work with us to sell their off-plan property off-market.

We make it easy for off-plan property investors to get information

We understand that off-market sales only have a limited period of success. The window of opportunity is narrow, but that doesn’t mean our marketing starts that way. In fact, our marketing starts way before we even speak with developers.

Our websites are the first point of contact for off-plan property investors: the first step in us targeting a specific audience for your new development.

Our sites reflect the quality of the developers that we work with and the quality of the developments we offer off-market. They’re optimised for all forms of access (mobile, laptop, desktop, and tablet). We also make sure that asking for more information is easy, requiring only email and name as the first level of client information.

We track our off plan property investors and information they ask for

From this initial point of access, we’ll track our new off-plan property investor’ journey on our sites using technology. This helps us build up a picture of them as an off-plan property investor. Whenever they request a new piece of research or visit a blog or news item, we log this information. Over a period of time, this information gathering enables us to target specific property investment opportunities to particular target investors.

Agents speak to off-plan property investors to get better insights into their needs, and this further informs our marketing process. We factor in previous investments made, and the prices paid.

We then use a combination of email marketing and direct contact to excite investors to new, off-market, off-plan property. By this stage, we’ve reduced our marketing list to those investors that our database says will be most interested in the specific investment opportunity.

The who, the how and the why – using information to sell off-plan property to investors

Our marketing and sales techniques speak to off-plan property investors, not homebuyers. Off-plan property investor motives are different to those of the homebuyer.

The emotional pull of a property is, for the most part, non-existent for our clients. They are interested in the investment potential, so we develop our research and site-specific information to sell to this need. People by a home. Investors buy a box that makes them money. This is markedly different to the sales information provided by estate agents and online resources like Zoopla and Rightmove.

By understanding investor needs, we harness technology to give them the information they need and want. We’ll show them in numbers and facts why your development is a great investment opportunity. We’ll talk about prices, values, infrastructure, regeneration, sales, and rental yield. We’ll contrast and compare with existing properties in the area, helping to close the deal that we know the target will already be interested in.

For most property developers in the UK, undertaking this kind of technology remodelling for each new development is expensive and time-consuming. Our advantage is that we only need to iterate for a new development. We evolve our offering to compliment the strength of our existing and expanding investor database for the benefit of the developers we represent.

Feel free to contact us on +44 207 923 5680 to discover how our off-market targeted sales strategy marks us out from the competition.

Live with Passion,

Brett Alegre-Wood