Best luxury off-plan development sales in London
Securing the best off-plan development sales in London
We take calls every day from developers eager to increase their off-plan development sales in London. In the aftermath of Brexit, many of these calls question how we can help to introduce luxury developments to foreign investors – with the £GBPound taking a recent hammering.
We use tried and tested techniques and strategies to sell your off-plan developments in London – off-market and off-plan. With the fall in the pound post-Brexit, we’ve witnessed sales of off-plan developments are flying as foreigners snap up bargains that won’t last long. This isn’t default but by design.
In this post, I’m going to introduce a few marketing ideas that can be incorporated into an off-market sales strategy.
Sell the area of London on property fundamentals
Investors want to know and be confident they are buying in an area that will support growth now and in the future. Luxury developments need to appeal to a sustainable base of renters and purchasers. We research areas where off-plan development sales in London are set to take off – confirming the investment potential of an off-plan development in London.
This research goes deeper than a four-page sales brochure from an estate agent. We’ll cover infrastructure plans, highlight transportation benefits, analyse nearby bars, restaurants, and leisure facilities as well as local schools and further education establishments.
Make it exclusive
The whole point of an off-market sales opportunity is exclusivity. The investor has to be comfortable with a ground floor opportunity. It’s a bigger risk for them, and so they don’t want the chance to be made available to a broad market. Our property investors and property developers we work with know that we will never market to anything other than a select audience.
We know our clients, what they want, and where they want to buy. That close relationship takes nurturing. We won’t risk our reputation – nor that of our developer partners – by blanket marketing in the hope of drumming up some interest.
This is one reason we can take volume on board, and not just the odd one or two new build apartments.
Off-plan development sales in London are a bargain
Our research examines market fundamentals, too − sales and rental prices of luxury apartments in the locale of your development, for example. This is where pricing ability pays dividends. You have to sell them a bargain and outline where their value lies.
The investor may be committing to the deal before even a brick is laid. That’s greater risk than other investors take on. They’ll expect to see a great offer. We’ll help developers maximise their opportunity while meeting investor needs for a value investment. It’s a tightrope that we’ve walked successfully thousands of times.
Invest in targeted off-plan development marketing
Finding the right investors quietly is the key to success of off-market sales. You don’t want to rock the boat. That’s why we get to know our clients inside out. When we invest in marketing your off-plan development in London, we’ll target investors who have shown an interest in such properties before, some may have missed out on a similar opportunity and be waiting for another one just like it. The vast majority of these are long-term holders of property, so when you come to market your next off-plan development sales, you won’t find investors looking to flip for a quick profit.
Investing in your off-plan development sales in London needs a company that understands the market (and with upwards of £1 billion of properties sold off-plan and off-market, we believe we’ve got an edge here). This is going to pay dividends not only now, but also for your future sales strategy.
Feel free to contact us on +44 207 923 5680 to discover how our off-market targeted sales approach marks us out from the competition.
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