successfully_launching_off-plan_property_sales

6 steps to successfully launching off-plan property sales

Creating an off-plan property sales strategy that you can rinse and repeat

The success of a development project often depends on upon its off-plan property sales numbers. This gets the ball rolling, as it were, introduces real cash flow into the project, and helps to finance the ongoing work that needs to be done to see outcomes met and the project completed on time and within budget.

An off-plan property sales strategy that is designed specifically for launching off-plan property sales is the key to a strong, solid opening and seeing further sales follow through. When you plan your launch with an experienced partner, the sales numbers will increase accordingly. Having executed successfully, embed the process into your sales regime and you’ll find it is easy to rinse and repeat and stay within marketing budgets.

The secret formula for launching off-plan property sales

In reality, marketing starts before even laying the first brick. A successful off-plan property sales strategy begins in the very early stages of the development process. From there, the off-plan property sales launch has a known lifecycle:

1.     Meet the needs of the local market

Imagine how NASA approaches a rocket launch. It doesn’t simply build the rocket, load it with a few astronauts and press the red button. The first thing that happens comes way before the rocket is designed: NASA assesses the need for the launch and how it can best meet that need.

Think about marketing before you develop. This necessitates knowing the local market, what housing needs there are, and the likely demand for each type of home built. This is the first step in ensuring that there will be strong investor demand and that off-plan property sales are received positively by awaiting property investors.

2.     Send the right marketing message

By linking the marketing message to local market needs, you’ll remove confusion. Off-plan property sales need to be positioned correctly so that the property investor knows what is being bought and that the property he or she is buying meets the needs of the local market – in other words, it is rentable.

A strong, clear marketing message communicates the very real value of the development to property investors with a strategy that takes advantage of off-plan property sales.

3.     Set goals for off-plan property sales

Have a clear target for sales numbers, and build the off-plan property sales strategy around these objectives. This will help to develop marketing methods and keep your campaign on track. Don’t forget that a sales partner should have the capability to capture details of prospects and then onward market to them post-sales events.

4.     Leverage the power of sales partners

Choose your strategic partners carefully, selecting those with a great track record and active base of property investor clients. These are assets that can be leveraged to provide maximum value added to off-plan property sales. Ideally, your partners will also demonstrate the ability to reach out further, with their own strategic partnerships that multiply the power of the direct leverage.

5.     Pre-market selectively and subtly

By this stage of your off-plan property sales strategy, you will have almost everything in place to ensure objectives are at least met. This penultimate step is about creating buzz. Involve sales teams, partners and press to begin the process of subtle marketing. Place strategic and discreet publicity, and be selective in what details you digress and to whom. The idea is to create just enough interest to whet appetites and maintain curiosity.

6.     Time the off-plan property sales launch

Timing is important. Take care to avoid big events that may divert interest, public and religious holidays, and customary holiday periods. Consider your target market, and ensure that the launch will create only good feedback.

As an example of an event that might form part of your off-plan property sales strategy, you might decide to launch at an educational property investment seminar, presented to a select audience of property investors. This can provide the feeling of elitism, which will guarantee positive public promotion of the development: and that is advertising that money can’t buy.

The off-plan property sales strategy is a process, not an event

Setting goals for off-plan property sales and achieving them is a process, not a single event. While the outside world may believe the launch to be the fanfare of publicity, the truth is that a successful off-plan property sales strategy is a carefully orchestrated process, building steadily to the crescendo that guarantees sales.

To discuss marketing strategies that sell, and to reach our rapidly growing investor base, give the team a call on +44 207 923 5680.

Live with Passion,

Brett Alegre-Wood

Off-Plan & New Build Property Executive Hired

Cintia Areias Azevedo

Cintia just joined the Castlereach team as New Build + Off-Plan Property Executive. Having worked within the property industry for a number of years since graduating from university and being accredited in Real Estate Management (RICS Accredited), Cintia can’t wait to help Castlereach buy new build and off-plan property from property developers.

Brett Alegre-Wood, Chairman of Castlereach comments “An enthusiastic and responsible team member, Cintia works well under pressure and is equally capable on working on her own initiative. She loves meeting, engaging and interacting with property developers and is a great communicator at all levels being patient, helpful, honest and able to respect confidentiality.”

If you’re a residential property developer and want to drive your New Build and Off-Plan Property sales anywhere across England, we find buyers for those units.

Large project? Fantastic. We’re glad to hear it! We want to buy between 10 and 50 property units and regularly work as part of the team on developments of up to 5000 units, working with you to optimise pricing and generate demand for your properties.

Give me a call on on 020 7923 6115 or email cintia@castlereach.com.  I’d be more than happy to help.

Live with Passion,

Brett Alegre-Wood

Asian exhibition sales

Asian Exhibitions are too Hit and Miss now!

We are hearing it all the time now “Asian Exhibitions are too Hit and Miss now! They are too costly and provide no certainty of sales!”

If you’re looking to market into the main Asian marketplaces you could be in for a hefty bill will little result.

The Asian exhibition market used to be a certainty and sales could almost be counted on as the UK was still in the grips of recession. However with Asian markets and investors becoming more cautious the certainty has waned.

Singapore has been hit particularly hard from the TDSR (Total Debt Service Ratio) which limits the amount of debt allowed on both Singapore and overseas property. Add to this the currency fluctuations and the uncertainty of the UK election and you can understand why things have been shaky.

Hong Kong (with its mainland Chinese investors) has also slowed in part due to the looming threat of interest rate increases and Chinese Government Anti-graft measures.

However despite all this the market remains strong and as always good property, priced well will sell.

The most important thing to note is that investors in Asia now know what to expect, many own multiple properties and they will very quickly pick up on potential problems with a development being marketed at exhibition.

So how do Castlereach ensure that you get the sales you want from your exhibition?

1. The answer is that we already have the buyers lined up, through our existing database of over 50,000 active investors.
2. Our dedicated telesales teams are already in relationship with those very investors who will be buying your property.
3. We continuously follow up and nurture well past the exhibition.

Whether you choose to use Castlereach for your exhibition or not we can piggyback either before or after your exhibition, securing off-market sales that won’t compete with your efforts.

Give the team a call on +44 207 923 5680 and we can explain in detail how we can help you get Guaranteed sales for your New Build Developments.

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