How to implement effective off-plan sales strategies

Early phase off-plan property sales strategy

Developing an effective off-plan sales strategy is key to achieving expected return on investment for property developers. It will help reduce the need for equity, help with funding and provide cash flow for the development, increasing buyer confidence and creating a virtuous sales circle going forward.

When developing a off plan sales strategy, you’ll need to gain the trust of end buyers and also be able to trust the partners you select in the process of off-market, off-plan sales.

Build key relationships first

You’ll have some key stakeholders, all of whom dovetail and work with you to take your project off the drawing board through to completion. Your lenders and buyers should be involved early, but you probably won’t want to publicise off-plan sales too soon. Off-market new build apartment sales can enhance your project balance sheet and help structure your pricing strategy going forward. Ensure you select off plan sales partners with a track record that matches your scheme.

Build trust with buyers and investors

Investors are keen to do business with developers who can be trusted. If you can demonstrate a track record of timely completions and working to pre-agreed specifications, that trust will grow more quickly and more freely.

Update your stakeholders regularly

People don’t like to be kept in the dark, so offer regular updates on how you are progressing towards milestones. Even if there’s a little bad news or a slight delay, it’s better letting your investors and funding partners know about them. not every little detail, but often in the absence of any news, investors can assume the worst. The important thing is how variations are handled, and to give plenty of warning if something goes awry. This allows your partners to manage relationships better in their world − in off-plan forward sales this is crucial.

Ensure buyers and investors understand the risks

Working with an experienced partner in off-market, off-plan sales gives you someone who will work with investors and you. Those who are aware that new build apartment sales are not without risk will be able to help you overcome issues as they arise. Usually, their clients are probably be long-term investors, which helps offer stability for your ongoing off-plan sales. Avoid speculative buyers who may be looking to flip their purchase at the most inconvenient time, putting pressure on prices and perceptions. Always choose your off-plan sales partner wisely.

Staging your off-plan sales strategy

Those first off-plan new build apartment sales will probably command a greater discount than later units. This is the nature of risk versus reward, and the earliest purchases are the riskiest from an investor’s point of view. You’ll need to consider how much equity needs to be raised and how many units need to be sold to reduce your financing needs. having a strong set of figures is critical and releasing properties at a regulated rate as part of your off-plan sales strategy will help you to finance your project and stabilise / secure prices.

Off-plan sales strategy reduces your risk and maximises income

By buying off-plan and new build apartments, Castlereach offer valuable and useful ways to reduce your risk. They’ll help your pricing going forward and give lenders greater confidence in your development. Your capacity to fund at competitive rates will probably increase as well as increase your overall profit and reduce the time and effort it’ll take hit your unit sales targets.

Off plan sales partnerships

Our investors understand the nature of risk and trust us to carry out the due diligence necessary to reduce their risk to a minimum per development. The feedback we give provides invaluable evidence of actual demand. This helps execute your sales strategy, and facilitate the build process as your development progresses.

To discuss your off-plan sales strategy and how many units you would like us to buy from you to help your development achieve your unit sales targets, call us on +44 207 923 5680 and chat to the team.

Live with Passion,

Brett Alegre-Wood

Foreign investor demand for new build property post-Brexit

Foreign property investors demand new build property post-Brexit

New home developments offer extra value

Brexit has been one of, if not the main focal point of recent news. Some market observers predicted a collapse in new build property prices. Here at Castlereach, we’ve witnessed an increase in interest in new home developments, especially from our large numbers of foreign property investors.

Here, I’ll explain what property investors are saying, and why so many believe the current environment is an strong “buy” opportunity.

New home developments and massive regeneration

There has been − and continues to be − massive regeneration investment projects across the UK. These include modern transportation and infrastructure builds. Projects such as Crossrail in London and High Speed Two linking the South to the North will slash journey times. Business will become easier to conduct, and the economy is expected to react positively and strengthen over time.

New build property developed near to such large scale new infrastructure benefits from easier travel and the influx of people wanting to take advantage of better transport links and more affordable house prices.

A strong economy underpins new home developments

Though there has been a shudder caused by the unexpected Brexit vote, our economy has good underlying strength. In a 2015 World Bank Survey, the UK was ranked as the sixth most business friendly country. The UK is widely recognised as being a good place to do business and start a business, with more than one in eight immigrants become entrepreneurs.

The Bank of England announced it could pump an extra £250 billion into the financial system, should it be needed. Post-Brexit, the Chancellor of the Exchequer, said tax rises and cuts in public spending would not be necessary to support the economy. The pound lost some value in the foreign exchange markets, but UK exporters are expected to benefit and sell more to target markets abroad. It’s also not alone and the Euro has been under scrutiny too.

The UK economy is in good shape, and it’s unlikely that medium to long-term demand for new build property will decline significantly, if at all.

Underlying demand for property will remain strong

With a strong underlying economy and commitment to infrastructure projects, demand for homes is not likely to collapse anytime soon. It’s estimated that there is an annual shortfall in supply of nearly 200,000 new build properties every year. Even if immigration were curtailed tomorrow (which we doubt will happen – immigration is good for the economy), domestic demand continues to outstrip supply.

New home developments will continue to benefit from this supply/demand dynamic.

The drop in the pound’s value gives foreign investors a worthwhile discount

The fall in the value of the pound since the Brexit vote is good for our foreign property investors. They’re looking for long-term investments in a strong economy. Infrastructure, regeneration, and underlying domestic demand is seen as underpinning property values. The fall in the pound may well be a temporary phenomenon. The short-term negative sentiment is likely to unwind as the Brexit shock dissipates.

The pound’s weakness presented a window of opportunity for our foreign investor clients to buy at a sizeable perceived discount to market value. It’s ironic when you think about one of the main reasons for the vote was to protect ourselves from an influx of migrants.

The future is bright for UK property and investors

Our clients are optimistic about the future for the UK market and new home developments. We agree with them. There’s a lot to be optimistic about.

Our bank of high net worth property investors come from around the world. Take advantage of their bullishness on the UK’s new build property market, and connect with buyers from Singapore, Hong Kong, the Middle East, India, and Australia. Contact us today on +44 207 923 5680 , and we’ll be happy to discuss how we can help you execute your new build property sales strategy and shift units in volume.

Live with passion and fun,

Brett Alegre-Wood

challenges facing property investors and new build property developers

The Challenges facing property investors and new build property developers

Understanding needs of new build property for sale

New analysis from Yorkshire Building Society suggests that the undersupply of new home developments might be worse than previously feared. The UK now needs more than one million new homes. For property investors and new build property developers, this is a reality that promises profits and security though it’s not without challenges.

Here, I look at some of these challenges faced by new build property investors and developers with new build property for sale.

It can be hard for property developers to work with councils

For many new build property developers, working with local councils is challenging. One major problem is that councils don’t necessarily have the control they need to allow sites to be offered to developers. The best sites always come online eventually, but if you wait for this to happen, you could miss other, more profitable opportunities in the meantime.

Central government is beginning to devolve funding to local authorities. Manchester, Liverpool, and the West Midlands are cases in point. These authorities now have billions that were previously controlled by central government. As this devolution increases, so will the ability of councils to control housing funding. They’ll be given the freedom to develop public land that is surplus to requirement. This should help new build property developers to purchase the best land to develop more quickly. When this happens, there are even better opportunities for property investors searching for new build property for sale.

To succeed, new build property needs infrastructure

The millennial generation is more mobile, more agile in their work, and returning to renting as a lifestyle option. When you rent, you have the ability to move jobs. You’re not tied to a single location because of home ownership. Millennials are also less inclined to be car owners. They are more prepared to use public transport.

Property investors are therefore more interested in new build property for sale that offers lifestyle benefits. Apart from modern appliances, secure buildings and WiFi, the real issues centre on infrastructure:

  • Does the new build property for sale benefit from being close to a transport hub?
  • Is it easy to travel to and from work? To go on holiday?
  • Are amenities close, such as retail and leisure facilities, restaurants and nightlife?

These are issues that will probably make or break for new build property developers, too.

The financing issue for property investors and new build property developers

Since the Global Financial Crisis, financing has become more difficult for new build developers and property investors.

As a developer, access to a bank of high net worth investors is essential. You’ll be able to take advantage of the desire for investment in new build property for sale. Off-plan sales should increase cash flow and make financing easier.

As a high net worth property investor, you’ll have the funds to benefit from the very best offers from new build property developers.

Trust nd confidence is essential for both parties

Trust is a key principle in the business of off-plan sales of new build properties.

As a property investor, you’ll want to know that you are dealing with a reputable new build property developer. You will expect to see a track record of successful completions and be kept informed of progress.

As a property developer, you’ll want to know your early off plan property investors are genuine, long-term investors. You’ll benefit from payments made when they are due, on schedule, without fuss.

Castlereach squares this circle. We have a large and continually growing bank of investors from around the world, actively searching for quality new build developers to buy from. For developers, our sales process is under the radar and off-market, not interfering with their own sales channels.

As a property investor, you’ll benefit from our expertise in working with the best new build property developers and our research capabilities.

As a property developer, you’ll benefit from our extensive reach and unique client contacts.

Contact us today on + 44 207 923 5680, and we’ll be happy to discuss the help and expertise we can offer you as we link the best developers with the best investors.

Speak soon,

Martin Sadler

Why off-plan property London will still sell post-Brexit

Why off-plan property London still sells post-Brexit

Analysing property investment news and the facts as we know them

Depending on what press you read, property in new developments and off-plan property London sales are either in for a slowdown or a crash in sales and values post-Brexit. Apparently, some new property developments and off plan properties have been put on ice indefinitely. Others rushed to completion.

Here I look at the latest contradictory news that leads us to believe a ‘steady-as-she-goes’ approach will be the best course of action in the coming months and years.

Headline: “Sales slump that will crush off-plan property in London”

“Housing sales forecast to fall sharply this summer after Brexit vote” chimes a headline from the Guardian newspaper. Citing a Royal Institution of Chartered Surveyors (RICS) survey conducted in June, the newspaper says inquiries and sales fell for the third month running. However, the survey also showed that the supply of properties also fell.

The survey may have revealed the most bearish confidence reading since 1998, with a quarter more RICS members expecting a drop in sales than a rise – but we shouldn’t forget that the survey took place at the height of Brexit fears and approaching the traditional summer lull.

Sentiment among property sales agents of new property developments and their end buyers has also been swayed to the negative side by the effects of recent stamp duty rises. Investors rushing to get deals done before the stamp duty increase meant a slowdown in sales was already on the cards.

Soft landing for property prices

Many expert economists predicted a collapse in property prices after Brexit. In its reporting of the same RICS survey, the Daily Express produced the headline “House prices post-Brexit: ‘More of a soft landing than a crash’”.

It emphasised that RICS members see a softening of prices, but certainly, don’t expect a collapse. Prices in London are the only ones in decline at the moment – that might be a short-term drag on off-plan property in London – but elsewhere they’re still rising.

Off-plan property London prices might dip or remain static for up to 12 months, the survey said, but within five years they are expected to be an average of 14% higher than they are today. That type of forecast leaves a lot of potential for profit for investors in new build property developments – especially for investors looking for capital growth over the longer term and yield in the shorter term. There’s a shortage of housing stock in London remember.

The country needs more homes

We also saw a report from the BBC asking, “How can the UK build more homes post-Brexit?” highlighting the call by the National Housing Federation CEO, David Orr, for “pragmatism and flexibility” in government housing policy. It says that social housing building should increase in response to the fall in private housebuilding.

It puts the spotlight on factors that cannot be ignored by the new property development industry: there is simply not enough supply to cope with demand.

The balanced view for new property developments

Brexit was a shock. It’s causing some uncertainty. Uncertainty leads to fear. But like Warren Buffett says, “Be fearful when others are greedy, and greedy when others are fearful.” There is undeniable underlying demand for homes in the UK.

It’s estimated that we’re building as many as 220,000 too few new homes every year. This dynamic hasn’t been missed by our bank of wealthy foreign investors. For these, UK property investment is high on the list of their investment targets − off-plan property London included.

The slowdown in sales has been caused by three factors colliding at once:

  • The stamp duty rise in April and the rush to completion sales that pushed sales numbers through the roof.
  • The traditional summer lull in sales.
  • The initial uncertainty caused by the Brexit vote.

We’re already seeing signs that the effect of these factors are fading,  fast. The FTSE 100 has pushed way beyond its pre-vote level. The pound has stabilised at a level that creates exceptional value for foreign buyers. There’s a new leader of the government and a Brexit plan is being formulated and communicated.

In the medium to long term, the Brexit shock will be seen as a blip – no more, no less. If you’ve got new property developments underway or in the pipeline, the interest from our investors is saying that you will probably do best by steering a steady course as you navigate through the Brexit fallout.

Where others are fearful, we’re pragmatic. Where others are greedy, we’re analytical. If other developers do pull back, that’s more demand for your off-plan sales.

Call us today on +44 207 923 5680 to discover how you can reach out to our bank of foreign and UK based property investors.

Live with Passion,

Brett Alegre-Wood


5 sales skills needed to boost off-market property sales

What ability does your selling partnership need to sell off-plan units?

There’s a reason why estate agents sell bucket loads of existing homes and far fewer new builds: the process of selling is different. When it comes to selling off-plan units, a more comprehensive property marketing framework is needed. And with off-market property sales mostly made to investors – tending to be a harder sell than new builds to homebuyers – different negotiating and communication skills are used in the sales process.

Here are five of the sales skills we insist our agents embed in their armoury:

1. Listening to and understanding the property investor’s needs

The agent needs to listen to what the investor is saying, and use appropriate open and closed questioning to drill down to exact requirements. Then it’s a question of presenting the off-plan units in line with those needs.

2. Communicating concisely with clarity

The agent will help the investor see how the off-plan units for sale can fit needs. The agent must have the communication skills to sell the vision – off-plan units may be no more than a drawing, and taking that drawing and creating the full picture is an art. The investor needs to be inspired not only by the property for sale, but by the development, location, and nearby amenities.

Photographs of previous developments help give the investor the vision of what the developer is capable of producing.

3. Know how to sell the product

Off-market property sales are different to sales of existing homes because there is more emphasis on selling the product. It’s not the same as ‘getting into bed’ with a homebuyer: new build off-plan units are sold by selling the product, lifestyle, and investment potential.

4. In-depth product knowledge

An estate agent, who is selling homes, is really matching a buyer up with something that is already there. To be successful in off-market property sales, the agent must know the product inside out, back to front, and upside down. They need to be able to explain all the options available.

They also need to know and understand the terms and conditions applied to sales contracts and have the ability to answer queries and combat objections immediately.

5. Negotiating skills

Finally, the agent will need to use all their negotiating skills to close the deal, offering low or no-cost options to encourage investment while helping the buyer to move through to completion.

Our team is not only experienced in off-market property sales but also benefit from the comprehensive continuation of personal development and focused product training for every development sourced and offered to the waiting investors. Feel free to give the team a call on +44 207 923 5680 and find out how our experience and specialisations can benefit your development and increase sales of off-plan units.

What’s the most important skill in your view?

Live with Passion,

Brett Alegre-Wood


How to drive demand for your off-plan units

Innovative strategies for higher off-market property sales

Developers wanting to drive off-plan property sales up to and above their sales targets need a few key elements in place. A  well organised and well orchestrated property marketing framework is key and as is being innovative in the sales process. This is especially true when the developer wants to kick-start a new development and drive demand for property with off-market property sales.

There are a number of tried and tested marketing strategies used to promote off-plan units. This includes blogs, property investment seminars, reaching out through social media, early-stage site tours and rebranding. Here I want to look at three of these in a little more detail. You never know, one of these could be the spark for you to create a new, innovative off-market property sales strategy – especially if you have a strong USP, too.

Sell sustainability

In this age of green and clean homes, sustainability is a key selling point for many investors and homebuyers. Often, the green features that complement a new home are expensive. If you can offer sustainability and source green fixtures and fittings in bulk, there is no reason why you shouldn’t sell value by taking a different approach to the sales walkthrough.

Why not encourage would-be investors to come behind the scenes, visiting the development site with off-plan units at various stages of completion? Perhaps even invite them to meet with suppliers (who are experts in their own products – use them to sell the benefits of sustainable green homes) and your off-plan property sales will react accordingly.

And the USP? Affordable, efficient and sustainable lifestyle. That’s your angle.

Selling a new concept

Homes are getting smaller, and people are living closer to where the action is. Yet, at the heart of a home is the need for it to provide adequate space for its inhabitants. The New Home Company in the United States has been innovating design for living for a while and has been successful in predicting and even leading lifestyle trends. The latest concept is the ‘family office’, a space that is digitally connected and provides plenty of storage space and desktop work surfaces.

The company was first contracted to provide a family office for a client, and from there it floated the idea to focus groups before rolling out as a flexible design feature.

And the USP? It involves the interior design company early in the process of off-market property sales, with investors able to meet and speak to its representatives and better understand the benefits.

Reaching out to the audience

When investing in off-plan units, investors want to feel fully informed. What better way to produce educative material across a variety of channels – blogs, social media, and trade and local print media.

Investors and homebuyers often have a mental block when it comes to buying new property versus old. They just don’t get the benefits of buying new. By producing articles, blogs, eBooks, and being active on social media, you can set yourself apart as the expert in the new build before the real business of selling off-plan units begins.

And the USP? People identify with an expert and discuss the merits of off-market property sales with others. Soon, you have an army of self-declared experts marketing by word-of-mouth.

These three ideas are just a few of the ways in which developers are connecting with investors and promoting their off-market property sales. When we discuss marketing with a developer, we’ll always look for the USP that will make their product stand out from the crowd − and then we can market off-plan units in the best way possible, to maximise off-market property sales. Feel free to contact the team on +44 207 923 5680.

Live with Passion,

Brett Alegre-Wood


7 off-plan property sales tips to create a sales tsunami

Create buzz to generate off-plan property sales

You’ve got a great product to sell: state-of-the-art units in a prime location. This, though, isn’t enough to guarantee a momentum of interest from homebuyers and investors. What you need to do is hit the ground running with a property marketing strategy to create a tsunami of interest that will drive sales.

The experience we’ve gained by working with developers for more than a decade is that a property marketing strategy is the key to success. Here are seven tips that act as a framework for the business of off-plan property sales.

1. Know your target market

Your target market will determine the language you use in your marketing materials, and the emphasis you place on the various marketing channels. It might also impact your choice of sales partners. The sooner this work begins, the better your handle on potential sales will be.

2. Brand your product

Create a unique selling point (USP) relevant to your target market and attention grabbing. It is this that will make you stand out from the crowd and generate interest in your off-plan property sales.

3. Match your property marketing strategy to design

Thinking about your target market and product branding, next create a consistent style to work across all marketing channels. This will confirm your brand and intent. Each marketing channel is like a piece of a jigsaw: when all the pieces fit together, the picture should be a complete interpretation that entices buyers to take a second and third look.

4. Identify your materials partners

You’ll need artists, writers, photographers, and a whole range of other creatives. Identify those that provide real value for money, and that can work with your vision. These are neither likely to be the cheapest nor the most expensive providers – remember, though, as a general rule you get what you pay for.

5. Combine online and offline sales channels for maximum penetration

With a consistent style and message, utilise all available sales channels for maximum penetration. Consider where you will find your target market, and budget your resources accordingly. Understand that your target market is likely to be found reached through several channels – online, blogs, websites, social media, and traditional marketing routes.

Remember that off-market sales will be developed differently. These will be promoted under the radar, to a list of investors who are ready and waiting to buy into the best opportunities.

6. Partner with sales experts

Choose your sales partners carefully, paying attention to the experience of selling similar the product to yours, and to the same target the market. They’ll offer you access to market, with a list of prospects within your target market and a proven property marketing strategy.

These partners are likely to be able to help inform your property marketing strategy, so explore their expertise and employ it to its best advantage.

7. Launch big!

Launch all your marketing efforts simultaneously. You’ve got all the ingredients; what you need now is a big fanfare to hit the market with a bang and draw all the attention to your off-plan property sales. Like a birthday cake being taken to a table in a restaurant, all eyes from every sales channel should be on you.

With this seven tips in place, you’ll be perfectly positioned for your off-plan property sales launch to penetrate the market and reach your target audience (including foreign investors) at breakneck speed. Of course, a property marketing strategy framework is simply that: a framework. You’ll need to customise to maximise performance. And maximising sales potential begins with off-market sales. Feel free to contact us today on +44 207 923 5680.

Live with Passion,

Brett Alegre-Wood


Five tips to make your off-plan property sales strategy take off

How to come out on top in the competition for off-plan property sales

It’s vital to give off-plan property sales the largest chance of hitting objectives by creating an off-plan property sales strategy that is both proactive and responsive. Of course, you should also be seeking to improve results by iterating the strategy to connect best with homebuyers and property investors. Here are five tips to make sure off-plan property sales take off as you expect them to.

1.    Set your goals, objectives and targets

What is it that you can realistically hope to achieve? While it is easy to think solely in terms of the number of off-plan property sales, this should not be the be-all and end-all here. You’ll want your sales and marketing strategies to increase visibility, extend your reach, and appeal to target demographics.

2.    Consider multiple channels

Focussing solely on a single sales channel, or a single off-plan property sales strategy will limit the ability to hit your target numbers. Consider who the target market is, and where they are to be found. Homebuyers and property investors speak in different languages, visit different online and bricks-and-mortar resources, and get excited by different things (capital growth and yield versus kitchen appliances and landscaped gardens, for example).

While an invite-only educational property investment seminar is a powerful tool to speak to dozens of property investors simultaneously, a show house open day is more suited to individual first-time homebuyers.

3.    Get the right partners on board

If your off-plan sales strategy is to work, you must chose the right partners to help you promote your development. Of course, you’ll need these partners to be experienced and provide routes to your target markets.

They should be able to demonstrate a close affinity with and understand their clients, and add value to the proposition (perhaps by educational and research resources, for example) and advise you on strategy. Finally, select partners that are passionate about performance: these are the guys on your team that go the extra mile for you.

4.    Monitor performance

Put in place discerning metrics to measure performance against your objectives, and the goals set for you and your partners. Stay in constant communication, and measure off-plan property sales against expectations. If you don’t have monitoring metrics and processes in place, then don’t expect to see the early warning signs that off-plan property sales are going to fall short.

5.    The first cut is the cheapest

Having devised your off-plan property sales strategy in conjunction with your partners, it is not unreasonable to expect great results. However, if they do fall short, then it may be you need to cut your losses and seek a new partner. The first cut is the cheapest, and it is a lot easier to find new partners in unmuddied waters.

For more sales strategy tips, or to discuss your specific expectations,chat with the team on +44 207 923 5680.

Live with Passion,

Brett Alegre-Wood


UK property investment high on the list of foreign investors

Investment interest in UK property is spreading out from London

International investors are an increasingly important piece of the UK property investment jigsaw. Not only in London but also in other major UK cities. In fact, news released in the last few days underscores the high regard in which international investors hold the UK for property investment. This doesn’t surprise us at Castlereach, where international investors make up a large part of our investor client base.

UK property investment – a safe haven for Chinese investors

As the Chinese economy is slowing, wealthy investors in China and Hong Kong are looking to foreign shores to invest more safely.

As reported in the South China Morning Post, wealthy investors from Hong Kong view the UK as one of the three top markets in the world for property investment, and in particular are targeting London, which has benefitted from ten years of property price growth that has outstripped the rest of the UK. In and around London, the property market is benefitting from a number factors, including strong population growth and the improving transport links into the city (for example, Crossrail is having a hugely positive effect on outlying commuter towns).

The government backed Northern Powerhouse scheme, and High Speed 2 are helping to spread this positivity surrounding UK property investment to regional cities including, Birmingham, Manchester, and Liverpool.

Middle East investors looking to the UK

Research led by YouGov has discovered that nearly two-thirds of the wealthiest investors from the UAE are expecting to buy property abroad this year, with London ranked as the joint top location with New York.

While a possible Brexit is a potential worry for foreign investors into the UK, with concerns over economic growth high on the investor’s agenda, a weakening pound is making UK property comparatively cheaper – it’s a two-edged sword that is overall positive for our bank of investors in the Far East and Middle East looking to benefit from the UK’s strong property investment fundamentals.

How we help property developers reach their targets quickly and more profitably

A property developer that works with us has the immediate benefit of an international reach, with marketing to target investors who are actively seeking UK property investment opportunities. We’ll handle tricky negotiations, too, saving the developer both time and money. The developer doesn’t have to take a crash course in the culture of the foreign investor, either: we’re well adjusted to our foreign investors’ cultural customs.

If you’d like to discuss a bespoke off-market strategy to reach a rapidly growing foreign investor bank with specific investment needs, give the team a call on +44 207 923 5680.

Live with Passion,

Brett Alegre-Wood


How property investment seminars benefit developers

The weapon to propel off-plan sales

When we work with a developer and take on a number of units, we’ll already have done a lot of work behind the scenes. Our property investors understand that we have already conducted several rounds of intensive research and due diligence before we agree to offer a developer’s properties to them. So when we run special property investor events, such as property investment seminars, we generally present to packed houses.

However, it’s not only the numbers of investors we attract that benefits developers looking to sell off-plan property. How seminars benefit property developers depends upon the strength of the company running them, and the presentation made to property investors – especially when selling off-plan properties.

Why educational seminars work best

Our educational seminars are specifically aimed at encouraging the property investor to make a purchase. We can combine seminars with our off-market strategy, guaranteeing that you won’t see your properties listed on online portals and sales channels. Our property investors know that when they attend a property investment seminar, they’ll be shown exclusive deals. But we give them so much more, which reflects on the property developer with whom we’re working.

Here’s how property investment seminars benefit developers:

·      We present the latest up-to-date research

Taking a top down approach, we help property investors understand the macroeconomic environment and then drill down into the fundamentals that make the location offering not only strongly viable, but also unique in the market place.

Our research teams cut through the data and noise surrounding the investment and produce in-depth analysis concerning the market today and going forward.

·      We offer help in the process of property investment

We’ll offer a helping hand by explaining the benefits of investing in off-plan property and how it differs to investing in previously owned homes. We talk about houses versus apartments and target tenants. We’ll also have experts on hand, with decades of experience in every facet of property investing.

·      We provide local knowledge second to none

As we drill down to local markets and issues, we’ll discuss the demographics and local fundamentals that make the area a strong buy and great long-term investment.

·      We offer the chance to network with other investors

One of the most important aspects of our seminars is the chance for new beginner investors to meet with other, more experienced investors, who have already benefitted from our approach. They know our incredible track record, and help our educational seminar sales by reinforcing this.

·      Finally, we provide the gateway to investment

By the end of the seminar, we get to the point where we really answer the question new investors will be asking: how property investment seminars benefit developers. We become the natural gateway for the property investor to buy off-plan property from the property developer.

To discuss marketing strategies that really sell, and to reach our rapidly growing investor base, contact Castlereach today or call the team on +44 207 923 5680.

Live with Passion,

Brett Alegre-Wood